Do Business Degrees In Photography Work?

Most photography schools offer business degrees in photography but many photographers wonder whether such a course is useful or not. Photography is not just a form of art but it is a science and business at the same time. To become a successful photographer, you need to know the creative and scientific aspects of photography so that you can create wonderful photographs. However, you also need good business knowledge to sell these photographs. If you have noticed, most of the masterpiece photographs were never sold!

In photography interviews and many discussion forums, you can see many people claiming that photography is a passion for them but this passion is not enough to generate sales. Many photographers fail because they can’t distinguish their passion for photography and the need to sell those pictures.

As an amateur photographer, you probably shoot almost every subject but for professional photography this idea will not work out. You need to choose your niche because the customers come to photographers who cater some of the most specific subjects. A good photography course will help you to choose the right niche and market yourself in that niche.

For a good business photography degree, marketing techniques are the major part of its curriculum.

Market Research- Market research is something that you learn in a photography business degree. You will research and find out the niches that are currently on demand. For different photography niches, different level of investment and time is required. With market research, you can choose a niche that suits you the best.

Presentation- Stock photography and wedding photography are two famous niches in professional photography. However, the marketing and sales procedure for both is completely different. It is very hard for a stock photographer to succeed in wedding photography with the marketing techniques that he/she uses for stock.

In wedding photography, clicking photographs are just a part of the job but everything from your costumes to the presentation (photo albums) are very important. For stock photography, your personality and presentation has nothing to do with selling photographs but other elements such as key wording and various licenses do.

Marketing- Marketing tools in photography business have changed a lot in the last decade. A personal website, social media profile and a blog ensures your presence on internet. However, it is imperative to learn how to market yourself through these new media platforms. Traditional marketing tools such as business cards and gifts also work well. A good course will teach you how to use these techniques for your success.

There is no doubt that a professional photography business degree from any of the well-known photography schools can be the best resource for any photographer’s marketing success. A successful photographer should not only learn to click masterpiece pictures but also how to sell them. With the right marketing techniques, photography is one of the safest career that someone can opt and the creative side of it is fascinating.

Ways to Get Cool Photo Effects With Your Digital Single Lens Reflex Camera

The majority of people who only take occasional photographs like the ones of family events, tend to leave their Digital Single Lens Reflex cameras on the default or automatic settings. If someone taught you how to use the manual settings to make cool photo effects would you then use the manual settings? If you left the shutter of your camera open for longer than normal and you were taking a picture of a moving cars’ tail lights, the picture you would end up with would have long red streaks of light. Which you may have done before but this time you knew why it happened and that you did it on purpose just to see what it looks like. Here is a major bonus, you don’t need a really expensive DSLR to make cool photo effects only one you can operate manually.

Having the imagination is of more benefit then having the best gear, as long as it’s a DSLR camera you’re good. Once someone shows you a certain thing on your camera you will be able to apply that knowledge to any photographs you take. Like with any skill once you get the fundamentals down pat, your imagination is your only limitation. Going back to the shutter speed, picture this, a moving swing with coloured lights and a shutter open longer than normal, I think that would look really awesome.

Or taking a picture of an object and then while the shutter is open you move a light, (like a flashlight) in a pattern, photographing the light trails, it’s called light painting, now that is a cool photo effect. Going with digital photography has the added benefit of not having expensive processing fees, so if you aren’t happy with something you delete it.

Another thing that you can do with the manual settings on your camera is HDR photography, another cool photo effect. You would use this technique to gain more detail than is possible with only one photo. Put your camera on a tripod and take 3 photo’s of the same space, at normal exposure, under exposed and over exposed to get the shadowed detail, and then you can use software to meld the images together creating a high dynamic range photograph with so much detail in the fore and back grounds and with definition that just pops.

You can use your camera to make cool photo effects such as 3D images. Your camera is capable of creating perspective illusions and even infra red to change the colour of typical photos making them look surreal. Your friends and family will be totally amazed and will want to know when you had the time to take a professional photography course.

There are many photo artists who use these cool photo effects in their art and you can learn to do this as well.

Nature Photography

The term Nature Photography refers to a large genre of photography that deals with natural occurring elements and the great outdoors.

Some subjects of Nature Photography would be Wildlife and animals, flowers, trees or plants, spiders, snakes and insects, landscapes, seascapes and other land formations. Photographic views can range from extreme macro photography or closeups to large panoramic triptych style photographs. Unlike documentary photography and Fine Art Photography which deal with a subject matter or artist point of view, Nature Photography usually aim to be more aesthetically pleasing. Nature Photography tries to express the beauty of its subject through color, depth and perspective.

Nature Photography is a very broad term and so contains many subcategories. Some of the more popular categories and subjects are Wildlife, Landscapes, Seascapes, Plants and many more.

Wildlife photography deals with the animal kingdom, from elephants to dung beetles, Salmon to Sharks, Penguins to Pot Bellied Pigs. Wildlife photographers try to catch their subjects in their natural habitats and normal behavior.

Landscape Photography attempts to capture the grand nature of our surrounding. The subjects of landscape photographers are usually land masses, mountains and mountain ranges, sunsets and cloud formations, waterfalls and coastal vistas. The presence of humans are usually void from landscape photos in attempt to capture the raw beauty of a scene unhampered by mans hand.

Seascape Photography looks to capture the sea and its many faces. The presence of humans or animals in seascape photography is neither required nor prohibited. There are many beautiful panoramic views of the ocean with a whale or a boat present. Seascapes also are related to the beach scene category which would include beaches, water, coastline, tropical scenes and maybe a sunset.

Plant photography deals with all forms of plant life, from flowers to vegetables, from trees to moss. Plant photography usually deals with closeups, still shots and macro photography. Flowers and extreme closeups are a popular theme of plant photography.

Nature Photography is a large category unto its self as all the many sub categories could technically be termed Nature Photography as they clearly fall under the umbrella of Nature.

Some of the most famous Nature Photographers would be Ansel Adams who pioneered Landscape Photography with his amazing black and white photos of beautiful vistas around the United States. Another would be Galen Rowell who was a photojournalist and became famous for his beautiful landscape photography. Other names would include William Henry Jackson, Eliot Porter, David Muench and Philip Hyde to name a few.

Nature is still the most popular category of photography today. Whether Nature pictures are taken professionally or by the vacationing amateur, the category of Nature Photography goes on strong and is here to stay.